Fresh'n'Local is ever so posh in Britain. First it was the Duchess of Devonshire's farm shop, then the Prince of Wales' farm shop and now it's Lady Bamford's Daylesford Organic. Lady Bamford, a multimillionaire's wife, has leapfrogged over her rivals by taking her brand and  her organic produce  to London.  Her newest outlet is in chic Pimlico, a croissant's throw from Sloane Square, a three story cafe and emporium, with a private dining room in the basement next to the "loos". The walls are marble throughout. Nobody has exploited the organic brand so unabashedly - and the original greens are calling her Martha Stewart with a title and organic for WAGs -- the shopaholic wives and girlfriends of the millionaire soccer players who don't just buy organic food but even more important the ORGANIC LIFESTYLE, cosmetics etc.....

Food Report: the wild mushroom risotto $26 was ok, the scrambled eggs were left on the hot plate too long -  the Epoisses cost about $22 and was definitely thermise and the DAylesford organic blood orange marmelade was as bland as guava jelly.  But the weather was gorgeous and made sidewalk sitting a delight..



                                                                 
Right next to Daylesford is the Saturday Pimlico Farmers' Market where you can buy nice fat Dover Soles for the bargain price of 12 bucks. The fishmonger takes pains to educate the customers in how to cook a gurnard, a small red spiky fish which was going for less than $2.   Half a dozen organic free range eggs are going for around seven bucks...  And "then there's the organic hay for pets which is labelled "Not for Human Consumption" - after all you never know what Greens will eat.